Hilton Worldwide opened its first hotel in Tasmania today, as it seeks to vastly expand its operations across the Asia-Pacific.
The hotel multinational plans to double its number of focused service hotel properties in the region over the coming years, reaching more than 1,000.
Hilton operates 483 Hampton by Hilton and Hilton Garden Inn properties around the Asia-Pacific. Its portfolio also includes DoubleTree by Hilton, Waldorf Astoria, and Conrad hotels in the region.
Hilton’s 2024 Trends Report noted “the majority of Asian consumers are prioritising travel over other purchases and are spending more on travel this year than they did the year before”.
The company’s new Tasmanian hotel is under its DoubleTree by Hilton brand, and is located on Macquarie St in central Hobart. It was developed by Fragrance Group, who plan to develop additional hotels in the city.
DoubleTree by Hilton Hobart boasts 206 rooms, along with a restaurant and bar, conference spaces, heated swimming pool, and sauna.
The DoubleTree by Hilton subsidiary targets both business and leisure travellers.
Hilton is also intent on expanding its luxury brands. In July, it began a partnership with Small Luxury Hotels of the World, and rebranded its luxury travel preferred partner program to Hilton for Luxury.
New Waldorf Astoria luxury hotels are set to open in Australia, Japan, China, Vietnam, and Malaysia over the next two years. The company's goal is to quadruple its number of Asia-Pacific luxury properties.
Hilton Worldwide’s (HLT) shares closed at US$236.12 today, down from yesterday’s US$237.76. Its market cap is US$58.19 billion.