
Heidi O'Neill to takeover as Lululemon's CEO

Lululemon announced that former Nike veteran Heidi O’Neill will take over as the company’s CEO. This news comes after more than a year of disappointing performance from the athleisure brand and as the company is embroiled in a dramatic proxy battle, with founder Chip Wilson criticising the business. O’Neill will begin her role as CEO on 8 September 2026. She has previously held roles at Nike, Levi Strauss, Hyatt Hotels and Spotify. “The Board conducted an extensive search to identify the right next leader to propel Lululemon forward,” executive chair of Lululemon’s board of directors Marti Morfitt said. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent.” O’Neill said she plans to build on Lululemon’s existing foundation to deepen the brand’s cultural relevance, and unlock growth in markets around the world. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” O’Neill said. “I look forward to joining the company and helping to define an







