EBay shares have soared 9% after Meta announced that it will allow some listings to show up on Facebook Marketplace.
This has caused EBay to reach its highest level since November 2021.
The rollout will begin with a test in Germany, France and the U.S., enabling users to browse listings directly on Facebook Marketplace while completing the transaction on eBay.
Meta made the change in response to the European Commission's fining the company €797.72 million (A$1.3 billion) in November for tying its marketplace to the main Facebook app and imposing unfair trading conditions.
In a statement, Meta said adding eBay listings to Facebook Marketplace will be beneficial to people using both platforms.
“While we disagree with and continue to appeal the European Commission’s decision on Facebook Marketplace, we are working quickly and constructively to build a solution which addresses the points raised,” the statement said.
“eBay sellers will gain exposure to Facebook’s audience while people using Marketplace will be able to discover a broader array of listings from the eBay community.”
In 2023, Facebook announced a similar partnership with Amazon.