In an effort to provide Dubai residents with access to tropical paradises, one of Dubai's biggest developers has launched its own airline, DAMAC Air.
In recent weeks, DAMAC Properties has posted teasers on Instagram about the upcoming airline providing information about destinations and a promotional offer to win a free trip.
The website describes the upcoming airline as redefining luxury travel and offering “unparalleled journeys capturing the essence of the world’s most coveted tropical paradises.”
“Experience the serenity of Bali, the azure waters of the Maldives, and the vibrant spirit of Hawaii. Our innovative concept invites you to explore six world-renowned tropical locales: Bali, the Maldives, Hawaii, the Seychelles, Fiji, and Bora Bora.”
As DAMAC Air enters the luxury aviation market, it will compete with Beond, Rotana Jet, and others.
Beond - which bills itself as the world’s first premium leisure airline – launched its inaugural flight from Dubai’s Al Maktoum International Airport (DWC) to the Maldives in April 2024.
Emirates Group last week released its best-ever half-year financial results, posting AED10.4 billion (A$4.367 billion) profit before tax for the first half of 2024-25, surpassing last year's record.
Dubai’s travel capacity is also set to expand to The Al Maktoum International Airport, slated to be the largest in the world with a capacity of up to 260 million passengers, and five times the size of Dubai International Airport (DXB).
Dubai-based DAMAC Group has a diverse portfolio that includes luxury real estate developments, hospitality, data centers, retail, fashion, and capital markets.