David Jones has entered into a landmark loyalty partnership with Qantas Frequent Flyers in a move that hopes to excite travellers and shoppers.
Under the deal, David Jones shoppers will be able to earn and redeem David Jones Rewards Points or Qantas points for the first time ever, giving millions of shoppers more choice at the retailer.
David Jones CEO Scott Fyfe said the company is proud to bring this rewards program to its customers.
“Of the 55 million visitors to our physical stores and 110 million visitors to davidjones.com each year we know a large number of our customers are also frequent flyers, so we’re thrilled to welcome the national carrier to our department store and give Qantas members access to the David Jones premium brand curation,” he said.
“The new David Jones Rewards program is a key initiative under our Vision 2025+ strategy, which delivers a solid runway towards future growth and, most importantly, will deliver millions of Australians more choice, more value, and more rewards.”
David Jones is currently putting greater effort into improving its online store and building deeper relationships with customers. To achieve this, the company has invested more than $250 million into a business revamp including $100 million in stores and $75 million into digital channels.
Qantas Loyalty CEO Andrew Grace said the amount of points earned over the past five years has doubled and they hope it doubles once again by 2030.
“There are few retailers more iconic than David Jones, and we are delighted to welcome them onboard as one of our flagship partners,” he said.
“One in two Qantas Frequent Flyers already shop regularly at David Jones, and once live, will offer members even more opportunities to be rewarded when shopping the brands they love.”
Qantas chief executive Olivia Wirth has also announced plans to grow earnings by $1 billion by 2030.
The new partnership also causes conflict for Wirth as she runs Myer, who recently entered into a similar partnership with Virgin Australia.
"We are incredibly focused on providing our members more ways to redeem Points by unlocking new partnerships and rewards that have significant value and meaning to them,” Virgin Velocity Frequent Flyer CEO Nick Rohrlach.
“We are also proud to have welcomed United Airlines, Qatar Airways, 7-Eleven and Medibank to Velocity in the last 18 months, as the program continues to go from strength to strength.”
