French luxury house Chanel has acquired a 25% stake in the haute horological brand MB&F.
While the financial details remain undisclosed, Frédéric Grangié, president of Chanel Watches & Fine Jewellery, emphasised that the partnership reflects a shared alignment of values.
“We are delighted to sign a strategic partnership with MB&F who share the same values of independence, creativity and excellence,” Grangié wrote in a statement.
“The announcement is part of our long-term strategy to continue to preserve, develop and invest in specialist know-how and expertise, reaffirming our position in high-end watchmaking.”
Founded in 2005 by former Harry Winston Rare Timepieces CEO Maximilian Büsser, the Swiss company MB&F is celebrated for its intricately designed, high-complication models.
Their unique ‘Horological Machines’ feature flora and fauna-inspired elements, three-dimensional settings, and kinetic structures that serve both aesthetic and mechanical purposes.
In 2023, MB&F reportedly generated AUD$78.95 million in revenue from the sale of 419 timepieces, averaging approximately AUD$188,400 per timepiece.
The partial acquisition marks another step in Chanel’s expansion into high-end watchmaking, following its successful investments in Romain Gauthier in 2011 and F.P. Journe in 2018.
Over the years, Chanel has significantly enhanced its presence in the watchmaking sector, transforming its collection from fashion-focused pieces to true haute horology.
This year, Chanel showcased a range of timepieces at Watches & Wonders, including the J12 Couture and J12 Flying Tourbillon, highlighting its new venture into high-end complication manufacturing.