Small tourism businesses in Queensland are being called to lift their tech game with a rebate of up to A$2,500.
More than $3 million will be available to more than 1,000 businesses through the Tourism Business Digital Adaption Program to help small to medium-sized businesses stay tech-savvy and attract more tourists.
The program is being championed by the current Queensland Liberal Party government which minister for the environment and tourism, Andrew Powell said shows their understanding of the importance of small business in the tourism sector.
“We know innovative digital technologies can pose challenges for small business owners – a challenge we can address with the help of these rebates,” he said.
“A key focus identified in our 20-year tourism plan consultation is to improve experience delivery, and digital offerings are an essential aspect of this.
“From better online booking systems to AI tools to develop digital content, I encourage all eligible businesses to apply for a rebate.”
The program will have three components including free online webinars and resources, a Digital Champions Network, and a rebate to implement new digital products.
More than 400 Queensland tourism operators will share in $945,000 in rebates during the first year of the program.
Eligible businesses can apply for the rebate until November 2025.
