Black Friday sales have evolved from a shopping day full of deals to a strategic battleground for retailers worldwide.
While Black Friday originated in the U.S., it has also become increasingly popular in Australia.
According to the Australian Retailers Association (ARA), more Australians than ever are expected to participate in the sales with shoppers expected to spend a record $6.7 million during the sales, an increase of 5.5% from last year.
ARA chief executive officer, Paul Zahra said the sales will be invaluable for retailers.
“We are also seeing a continued trend towards spending on little luxuries whilst some broader discretionary categories are forecasted to be in decline,” he said.
“Retailers are pulling out all the stops to ensure they have the best product lines and gift solutions, customer service offerings and enhanced online platforms to make shopping during this peak season more seamless than ever.”
Worldwide, Semrush reported that there has been a 100% surge in searches for the term “Black Friday 2024”, emphasising the growing reliance on digital tools to plan purchases in advance.
According to Semrush, online shopping continues to redefine the Black Friday Sales with Amazon leading the charge as shoppers rely on these methods for shopping convenience and accessibility.
Data from Semrush also shows interest in “eco-friendly Balck Friday deals” rose by 34% over the past year and tech products like smartphones and gaming devices continue to dominate Christmas wishlists.