Australia’s e-commerce market rose to a record A$82.6 billion in 2025, with spending growing across generational groups and regions.
E-commerce spending was up 14% year-over-year, according to Australia Post’s 2026 eCommerce Report. This represented around 24% of all retail spending, increasing 1.6 percentage points from 2024.
“Across the generations, the numbers reveal a consistent desire for more: more value, convenience, speed and choice – spanning the entire shopping journey from discovery through to delivery,” wrote Australia Post CEO Paul Graham.
Roughly 82% of all households in Australia shopped online during the year, with 41% shopping online at least every two weeks.
With buyers shopping online more frequently, the average purchase size dropped 0.4% to $96 last year, and has fallen by $10 since 2020. About 43% of shoppers are willing to pay extra for same-day or next-day delivery, the report found.
Around 28.5% of Millennials’ spending was online, the most of any generational group, for a total of $29.7 billion. All generations reported double-digit percentage growth in online spending.
Shoppers in capital cities spent $61.9 billion online. Online spending growth increased by 13.8% in capitals, 13.6% in inner regional areas, and 14.4% in outer regional or remote areas.
Online marketplaces, including Amazon and Temu, reported $18.9 billion in Australian spending last year, the most of any spending category. Books, stationery, and multimedia posted the largest percentage increase, surging 24.1% to $2.5 billion.
