When AMP invested $27 million in Bitcoin futures in May 2024, it marked the first time a major Australian superannuation fund directly invested in cryptocurrency. This signalled the growing acceptance and adoption of digital assets in the retirement savings industry.
AMP, one of Australia's largest super funds, said the investment represented 0.05% of its $57 billion assets under management.
The decision to invest in Bitcoin was driven by the fund's dynamic asset allocation strategy and strong performance. AMP's senior portfolio manager, Steve Flegg, said Bitcoin had become "too big to ignore" due to its long-term growth potential.
"This year AMP portfolios took the plunge and made a modest allocation to bitcoin," Flegg said. “We generally thought that even though crypto is risky, new and not yet fully proven, that it had become too big, and its potential was too great to continue to ignore.”

For AMP, this investment is part of a broader diversification strategy aimed at enhancing returns and managing risk. The fund's cautious approach reflects an understanding of Bitcoin's volatility and careful management.
Despite some skepticism within the industry, AMP's move is seen as a significant step towards mainstream acceptance of cryptocurrencies in Australia's retirement savings industry.
Australia's insurance industry is closely watching AMP's Bitcoin foray. While some major funds remain cautious about direct crypto investments, AMP's decision could pave the way for other superannuation funds to explore similar opportunities. This shift highlights the growing recognition of digital assets as a legitimate investment class. It could lead to increased cryptocurrency adoption within the industry.
For the crypto market, AMP's investment is a positive signal of growing institutional acceptance. The move comes at a time when Bitcoin has reclaimed the $100,000 mark and continues to attract mainstream interest.
Investing in Bitcoin offers high returns with high risks, as the cryptocurrency has experienced significant price fluctuations over the past decade. Bitcoin can hedge inflation, given its limited supply and decentralised nature. Furthermore, incorporating Bitcoin into a diversified portfolio may enhance overall returns while potentially offsetting risk due to its low correlation with traditional asset classes.
By investing in Bitcoin, AMP joins a growing number of institutional investors who see cryptocurrencies' potential as part of a diversified investment portfolio. This trend is expected to contribute to the broader acceptance and stability of the crypto market.
