Ad standards released its list of the top 10 most complained-about Australian ads this year, with many of the complaints surrounding sexual themes and distressing content.
The reasoning for the complaints aligns with the categories people are most concerned about in Ad Standards Community Perceptions research.
The top category was gambling (44%), which can be seen in the fourth most complained about ad for Zynga, with use of sexual appeal or nudity (33%) and exploitive sexual content (33%) taking out third and fourth most concerning categories and four of the 10 most complained about ads containing this content.
Other categories that respondents found concerning were misleading or deceptive advertising (43%) and advertising to children (30%).
The top most complained about the ad was a KFC ad that shows a woman exiting the bedroom of a younger man, much to the dismay of her daughter.
There were 69 complaints about this ad for depicting sexual themes, however, it was not one of the two ads that were in breach of advertising rules.
These two ads were a mobile digital billboard promoting a brothel for Gotham City and a Budget Direct ad that showed a pool cleaner coming to life after being struck by lightning.
Red Rooster secured the second most complained about ad for the second year in a row with an ad that showed a skateboarder stealing chicken that received 55 complaints.
KFC also secured another top 10 spot for an ad that showed a couple having an awkward interaction in bed that was the fifth most complained about ad with 41 complaints.
This year, Ad Standards received over 4,000 complaints across a range of categories.