Time instruments from the cockpit to the wrist

Designed for professionals who demand optimal reliability

In the beginning, a team of watch designers and aeronautical control panel specialists joined forces with one project in mind: to create timepieces perfectly suited for professional use. Their goal: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.

Bell & Ross watches meet four basic principles: legibility, functionality, reliability and precision Thus, every detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance. To ensure that a watch meets the expectations of its users, Bell & Ross gathers experts with complementary know-hows to achieve a main objective: the creation of utilitarian watches. Professional users, designers, engineers, and master watchmakers combine their expertise and experience following the same motto: the essential must not compromise the superfluous.

It is in Switzerland, in the production facility at La Chaux-de-Fonds, that master watchmakers conceive, assemble and fine-tune each Bell & Ross timepiece. Their art and craftsmanship come alive in each precise measurement, in the strict quality controls and the attention given to each step of the process, however complex the mechanism. 

There are professions where one must bear exceptional temperatures, undergo violent accelerations or withstand dangerous pressures. Bell & Ross analyzes these extreme situations along with those who experience them: astronauts, pilots, bomb disposal experts and divers. Professionals for whom a watch must not only be a tool to assist them on their missions, but also a constant ally. Some professions require absolute precision. 

When every second counts, having a watch that is readable, reliable and precise is essential. Bell & Ross has become a leading brand in the exclusive world of professional users. Today, astronauts, pilots, divers and even bomb disposal experts use Bell & Ross watches as a tool for their missions.

The brand’s history is epitomized by three exceptional timepieces that have become benchmarks due to their mechanical sophistication and technical mastery: the Vintage Heure Sautante, the first watch equipped with a jumping hour display and a power reserve indicator. The Hydromax, the diving watch mentioned in “The Guinness Book of Records®” for its water-resistance to 11,100 m. The BR-X2, the square watch made from sapphire crystal and equipped with an ultra-slim self-winding tourbillon movement.

By designing its own vehicles, Bell & Ross is pushing the boundaries of creativity and exploring new watchmaking territories. The B-Rocket motorcycle, the AeroGT sports car, the Hot-Rod Bellytanker and the BR-Bird racing plane are experimental concept vehicles designed by Bell & Ross to beat speed records.

Each of these streamlined machines, has been inspired by the brand’s historical source of ideas: the world of aviation. Bell & Ross has created timekeeping instruments designed to equip the drivers of these extreme machines.

In 2023, the BR-03 Chrono BLACKTRACK opens a new chapter in this fascinating and audacious story. The BR-03 Chrono BLACKTRACK chronograph watch, inspired by the BT-06 Blacktrack motorcycle designed in collaboration with designer Sacha Lakic, echoes the technical design of stealth aircraft.