About
I am a classifieds marketplace specialist. Over the last decade, I have taken part in building, scaling, and advising classifieds on strategy, product, and go-to-market in several local and global markets.
As the CEO of JamesEdition.com, the world's leading marketplace for luxury real estate, we are working to drive innovation in the luxury market and transform how high-end properties are discovered and transacted around the globe.
Previously, I led the scaling of one of the largest classifieds in the world - Avito's general classifieds business 6x to tens of millions in revenue within both C2C and B2C, reaching more than 20m MAU across web and app, millions of private sellers, and hundreds of thousands of businesses.
My results:
-> Have grown JamesEdition's audience 5x and revenue 10x from 2018 to 2023, taking the business through a VC-funding round and to profitability (and we are just getting started 🚀)
-> Successfully drove the transformation of Avito's mobile app to counter competition from the emergence of an app-only player from Russia's second-largest tech company and largest social network
-> Launched Avito's most successful TV marketing campaign to date to drive app downloads and mobile market share (https://www.youtube.com/watch?v=k1tjnM0cCxg)
-> Initiated and executed the transformation of Avito's General Goods to transactional by the introduction of delivery and payment options for C2C, which continues to be one of the company's main strategic levers
-> Doubled Avito's General Goods revenue in 12 months by the introduction of listing fees for semi-professionals, also contributing to a liquidity and user satisfaction increase for private listers
-> Led the product development and go-to-market for Avito's transition to subscription-based products for professional sellers together with a 70+ FTE sales team
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