Penefolds and NIGO have unveiled their fourth and final collaboration, the 65F by NIGO Cabernet Sauvignon Shiraz 2021, matured in 100% French oak barriques from a range of South Australian grapes.
Influenced by NIGO's first visit to the Penfolds Magill estate in South Australia, the newest wine from the pair draws inspiration from the iconic Penfolds chimney which is 65 feet (19.8 metres) tall.
“The chimney has remained vivid in my memory as such a unique piece of Penfolds history and the opportunity to access and draw from Penfolds archival iconography for this project was an incomparable experience," said NIGO.
The world-famous Japanese designer sourced inspiration from Penfolds’ archival material, creating a design similar to the pressed bottle labels from the 1930-50s, while the tissue paper wrapping the bottle was adapted from the company’s logo style from the early 1920s.
Additionally, NIGO’s unique design is brought to life by a chimney smoke wine stopper.
The limited release wine is available globally and will set back wine lovers A$395 (US$249) a bottle.
Penfolds Chief Marketing Officer Kristy Keyte said the venture with NIGO has expanded the winemaker's cultural significance.
“Working with him over the past two years has pushed us creatively and opened significant opportunities for Penfolds. NIGO and his team will always be a part of Penfolds’ family and DNA, and we look forward to watching and supporting NIGO’s work into the future,” said Keyte.
The multiyear deal with NIGO began in 2023 when Penfolds welcomed him as their first Creative Partner.
The pair’s first collaboration was called One by Penfolds, designed to reflect the differences and connections that bring people together through four animal motifs that represent the four winemaking regions where One by Penfolds wines are sourced - Australia, France, China, and America.
“I chose to collaborate with Penfolds because I have a genuine love for wine and I'm a big fan of the Penfolds brand,” NIGO told NYLON exclusively in 2023.
“Oneness means a sense of unity and harmony, a connection between different elements that come together as a whole.”
NIGO also reimagined the Penfolds grange with the release of Grange by NIGO.
In 2024 the pair also brought to life a Holiday Gift Collection that drew inspiration from a traditional graphic pattern symbolising unity and prosperity called Ichimatsu Moyou.
This week, Australian Formula 1 legend turned budding winemaker Daniel Ricciardo has also announced the latest addition to his DR3 Wines portfolio, the Enchanté Rosé.
The wine has been crafted in partnership with St Hugo and is described as being “a bold reflection of Daniel’s magnetic and dynamic personality,” drawing inspiration from the drivers lifestyle apparel business, Enchanté.
“I’ve always believed that wine should be fun, accessible, and memorable,” said Ricciardo,"With Enchanté Rosé, we’ve created something that captures that essence.”
Dan Murphy’s in South Melbourne will be transforming into Dan Murphé for the duration of the Formula 1 Australian Grand Prix 2025 (13-16 March) to promote the launch of the product.
These creative partnerships come at a time where the wine industry as a whole is stepping into new ways to market the product to a range of consumers.
In September last year Silver Oak Wine in the United States collaborated with Jackson Wiederhoeft, to create an US$8,000 cocktail dress dyed in seven bottles of Silver Oak cabernet sauvignon wine.
“The idea is to bring the conversation about wine into the mainstream and into the life of everyday people. The industry needs to move away from wine being complicated,” President and CEO David Duncan told Forbes.
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