Fenix International Ltd, the owner of OnlyFans, is reportedly in discussions to sell the company to an investor group for US$8 billion, according to Reuters.
The deal, if finalised, would mark a significant shift for the London-based platform, which gained global traction during the pandemic.
The investor group is led by Forest Road Company, a Los Angeles-based investment firm.
OnlyFans has seen rapid financial growth, generating $6.6 billion in revenue in November 2023. The platform, known for its subscription-based model, takes 20% of creators' earnings. Its expansion beyond adult content into areas like fitness, cooking, and entertainment has attracted broader investor interest.
Forest Road has previously explored deals with OnlyFans, including a failed attempt to take the company public in 2022. The firm has a strong presence in media and digital assets, recently acquiring a Formula E racing team and expanding its advisory business. Sources indicate that Fenix International is also in talks with other potential buyers, suggesting competitive interest in the platform.
The company’s sole shareholder, Leonid Radvinsky, acquired OnlyFans in 2018 and has reportedly received over $1 billion in dividends in recent years. While sale talks have been ongoing since March 2025, there is no certainty of a deal. An initial public offering (IPO) remains a possible alternative.
For investors, the potential sale could reshape OnlyFans’ business model and market positioning. The platform’s 305 million users and 4.1 million creators make it a lucrative digital asset. Whether the company moves forward with a sale or an IPO, its valuation and future strategy will be closely watched by global investors.
