Grammy Award-winning global superstar Armando Christian Pérez (Pitbull) has announced a partnership with Hard Rock International and Seminole Hard Rock to sell his premium vodka, Voli 305.
Hard Rock International has venues in nearly 75 countries spanning more than 300 locations.
President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming Keith Sheldon said that bringing the product to the company's menus is a ‘natural fit’ for their guest experience.
"Pitbull's influence on the rap, hip-hop and dance music scene embodies the vibrant, unstoppable energy that Hard Rock aims to bring our guests every day at our Guitar Hotel in South Florida and destinations around the world," said Sheldon.
Guests visiting Hard rock cafes, hotels, casinos and entertainment venues will now be able to order “Mr Worldwide’s” seven-times distilled, gluten free, vodka.
The vodka, crafted with premium ingredients like Florida corn, is known for its smooth finish and celebrates Miami's culture and excellence.
In July 2016, Pitbull acquired Voli Vodka, a brand he had previously endorsed, and rebranded it as Voli 305 as a nod to Miami's 305 area code and his persona as Mr. 305.
Alongside friend Priscilla Perez, who became Co-Founder and CEO, they transformed the brand.
In 2023, Voli 305 Vodka partnered with Big Cypress Distillery, acquiring a 25% stake to gain full control over its production.
The quality product is also well decorated, winning the 2024 Gold Medal Winner at the San Francisco Wine & Spirits Competition and the 2023 Gold Medal Winner at the Bartender Spirits Awards, scoring 92 points.
To celebrate the partnership, Seminole Hard Rock Hotel & Casino Hollywood hosted ‘305 Day’ last Wednesday with signature Voli 305 cocktails, Pitbull greeting fans and live music from DJ Laz.
Pitbull said the partnership is an honour, adding “I was also one of the first artists to shoot a music video at the Seminole Hard Rock, so there's no better place to start Voli 305's first global partnership. It's truly from the root to fruit, history in the making,” said the singer and entrepreneur.
The celebrations of the product partnership will continue into May with Hard Rock bringing Mr. 305 to race weekend festivities at the Formula 1 Miami Grand Prix.
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