Luxury car maker Maserati is set to make a significant impact at "The I.C.E." (International Concours of Elegance) St. Moritz 2025, taking place on Friday, 21 February and Saturday, 22 February.
The event will be held in St. Moritz, Switzerland, and Maserati will showcase its latest models, including the GranTurismo and GranCabrio ranges, both in internal combustion and 100% electric versions. The company will also present the Grecale range, along with the MCXtrema and the new Maserati GT2 Stradale, emphasising its racing and competitive DNA.
Maserati's involvement in "The I.C.E." St. Moritz 2025 underscores the brand's dedication to showcasing Italian luxury and performance in a unique setting. The event's blend of history, culture, and automotive excellence provides a platform for Maserati to connect with its audience and reinforce its position in the luxury car market.
"The I.C.E." St. Moritz is a prestigious event that began in 2022, celebrating classic cars on the frozen surface of Lake St. Moritz. The event attracts collectors, enthusiasts, and car aficionados from around the world, offering a unique blend of culture, entertainment, and driving under extreme conditions. This year, Maserati will be joined by other luxury automotive brands, showcasing their latest innovations and designs.
The event is expected to bring significant economic benefits to the region, boosting tourism and local businesses.
The influx of visitors and the global attention garnered by "The I.C.E." contribute to the local economy through increased spending on accommodations, dining, and other services.
For investors, Maserati's participation highlights the brand's commitment to innovation and luxury, potentially driving interest and sales in the high-end automotive market.
