Ferrari revealed on Thursday (Friday AEDT) that it will increase prices on select models by up to 10% after 1 April in response to new auto tariffs.
The Italian luxury carmaker stated that prices will remain unchanged for vehicles imported before 2 April. However, three of its key models - the Ferrari 296, SF90, and Roma - will retain their existing pricing beyond that date.
In contrast, some of Ferrari’s most popular models, including the Purosangue SUV, the 12Cilindri, and the F80, will see price hikes of up to 10%.
Despite the pricing adjustments, Ferrari reaffirmed its financial targets for 2025. However, the company cautioned that profitability percentage margins could face a potential risk of 50 basis points.
The move follows United States President Donald Trump's announcement of a 25% tariff on all cars not manufactured in the U.S.
Ferrari, which produces all its vehicles at its Maranello factory, is among the many global automakers affected by the decision.
The move has drawn significant criticism, with Hildegard Müller, president of the German Association of the Automotive Industry (VDA), warning that it sends “a disastrous signal for free, rules-based trade” and could severely disrupt global supply chains.
The tariff announcement also triggered broad market declines among global car manufacturers.
In the U.S., General Motors shares slumped 7.4%, while Ford Motor fell 3.9%.
European automakers also saw declines, with Volkswagen slipping 1.3%, while luxury brands BMW and Mercedes-Benz each dropped 2.6% and 2.7, respectively.
Japanese automakers mirrored the trend, as Toyota, Honda, and Nissan recorded losses of 4.5%, 4.7%, and 3.2%, respectively, during Friday's Asian trade.
