Mabrian, a global travel intelligence platform and part of The Data Appeal Company – Almawave Group, has entered into a significant strategic partnership with the World Travel & Tourism Council (WTTC).
As the largest privately-held tourism entity globally, WTTC collaborates with Mabrian to leverage its expertise in data-driven insights, aiming to support the sustainable growth of the travel industry.
This partnership positions Mabrian as a WTTC Knowledge Partner, delivering valuable, actionable insights for industry stakeholders.
The collaboration involves WTTC gaining access to comprehensive travel intelligence databases provided by Mabrian and The Data Appeal Company. This access includes data on key industry trends such as air connectivity, traveler sentiment, demand profiling, and accommodation supply. By offering this robust data, the partnership helps track and analyse trends, shaping strategic decisions for the future of global travel and tourism.
This agreement underscores the commitment of all parties to driving sustainable tourism.
As highlighted by Mirko Lalli, CEO of The Data Appeal Company, the partnership will empower industry leaders with reliable insights to anticipate trends, optimise strategies, and promote sustainable tourism development.
The collaboration also aligns with WTTC’s mission to foster informed decision-making in the travel and tourism sector, ensuring resilience and sustainability.
By strengthening their six-year relationship with WTTC, Mabrian aims to elevate its role as a data intelligence leader.
Carlos Cendra of Mabrian emphasised the partnership's value in providing dependable intelligence to enhance decision-making and foster a sustainable future for tourism.
With a focus on thought leadership and policy development, this partnership demonstrates Mabrian’s and WTTC’s shared vision for a dynamic and resilient travel industry.